It Ain’t What You Do That Gets Results

“It ain’t what you do, it’s the way that you do it; it ain’t what you do, it’s the time that you do it; it ain’t what you do, it’s the place that you do it; and that’s what gets results!” Or so sang Bananarama and the Fun Boy Three in 1982. And their advice still holds true today, for blogging as for so much else. Anyone can blog, but if you want results, you need to heed Bananarama’s advice. Getting clear on what results you want from your blog will help you decide the way that you blog. So make sure you’re clear about your business objectives, and how your blog can help you to meet them.  Then make sure you’re blogging from your customer’s or reader’s perspective: will they be able to relate to your blog, and will they recognise that you’re writing for them? Write with intention and purpose, so that what you write is informative, interesting, and/or entertaining. And most importantly, write as yourself: let your personality shine through, and write in a way that people can hear your voice. Time is important when it comes to blogging. Blogging every week gets you better results than blogging every month. For a start you’ll have more blog posts to share, and new readers will find a lot more material that helps them get to know, like, and trust you. It also builds momentum, and if you commit to a post a week, you’re less likely to forget to write it. Of course, as my coach discovered, you’ll get even better results if you blog every day, but...

Five Social Media Trends To Watch In 2016

A recent article in Fast Company saw Hootsuite’s CEO, Ryan Holmes, predict five Social Media trends for 2016. The first two predictions look at how larger corporates are starting to engage more fully with social media outside of their social media teams. The way that corporates are slowly coming on board with internal social networking, and the advancements that stand behind that shift; and how they’re starting to encourage their staff to share their updates. Given an eightfold increase in engagement from staff-shared updates, compared to those shared in the company name, that would seem a sensible move. The third prediction looks at messaging apps, and how with improved analytics businesses could start to use them for marketing purposes. The fourth examines increases in Digital Marketing, and the increased sophistication that means people notice fewer ads in their feed, because the ads look more like status updates from friends and family. That coupled with the increased precision of targeting software and the simplification of the whole process, means that social advertising is likely to increase dramatically as more smaller businesses get on board. The last prediction concerns social video. The barriers to using video are eroding as streaming services such as Periscope, Meerkat, and Blab gain popularity, and the trend for shorter videos increases. It’s not my favourite medium, but I’d be an idiot to ignore it all together. You can read the article by clicking on this link!  Article by Ryan Holmes, CEO Hootsuite, and published in Fast Company on 9th December...

A Vlog About Limiting Beliefs

I’m always telling people that they should mix things up in their blogs.  That they should post different types of content in order to keep things interesting.  And then I go and post the same kind of content, because writing’s what I love to do, and up until recently I’ve shied away from all things video.  Well here I am practicing what I preach!  I’d love to hear about your Limiting Beliefs, especially where they relate to blogging, and how you’re overcoming them...