It Ain’t What You Do That Gets Results

“It ain’t what you do, it’s the way that you do it; it ain’t what you do, it’s the time that you do it; it ain’t what you do, it’s the place that you do it; and that’s what gets results!” Or so sang Bananarama and the Fun Boy Three in 1982. And their advice still holds true today, for blogging as for so much else. Anyone can blog, but if you want results, you need to heed Bananarama’s advice. Getting clear on what results you want from your blog will help you decide the way that you blog. So make sure you’re clear about your business objectives, and how your blog can help you to meet them.  Then make sure you’re blogging from your customer’s or reader’s perspective: will they be able to relate to your blog, and will they recognise that you’re writing for them? Write with intention and purpose, so that what you write is informative, interesting, and/or entertaining. And most importantly, write as yourself: let your personality shine through, and write in a way that people can hear your voice. Time is important when it comes to blogging. Blogging every week gets you better results than blogging every month. For a start you’ll have more blog posts to share, and new readers will find a lot more material that helps them get to know, like, and trust you. It also builds momentum, and if you commit to a post a week, you’re less likely to forget to write it. Of course, as my coach discovered, you’ll get even better results if you blog every day, but...