What Your Blog Needs For You To Succeed!

The thing your blog needs most of all, is POSTS!  ‘Well Duh!!’  But while your blog certainly needs posts, before you even get to posting, it needs POSTS.  Let me explain. P is for People.  The people you need to be speaking to if you want to use your blog to grow your business.  You need to get to know these people so that you can talk to them about the things they want/need to hear.  Building a picture of your audience is an ongoing process, and one that requires you to apply the Green Cross Code principles of Stop, Look, and Listen; and then continue to Look and Listen All The Way. O is for Objective. If you’re going to find the time to blog, your blog needs to have a purpose, a reason for existing.  You need to know why you’re blogging.  And if your blog is for your business, you need to give it a Business Objective.  Without a solid enough tie to your business, without a business purpose, you’ll never be able to give your blog a high enough priority.  There will always be something more important for you to do.  This is the most critical thing your blog needs if it’s to help you to be successful.  I will bang on about this until the end of time! S is for Story Cupboard.  You need a fully stocked Story Cupboard of great blog post ideas.  A virtual treasure trove, if you like, of fun, inspirational, useful, entertaining things to write about.  So that you never have to rely on inspiration alone.  Every time an idea comes...

A Vlog About Limiting Beliefs

I’m always telling people that they should mix things up in their blogs.  That they should post different types of content in order to keep things interesting.  And then I go and post the same kind of content, because writing’s what I love to do, and up until recently I’ve shied away from all things video.  Well here I am practicing what I preach!  I’d love to hear about your Limiting Beliefs, especially where they relate to blogging, and how you’re overcoming them...