Four Simple Steps To Securing Stellar Copy From Your Copywriter

In A Nutshell If you want to get great copy from  your copywriter there are pretty much only four things you have to do.  1. Be clear about what you want them to do and tell them.  2. Provide them with the information they will need to write the copy and the information they ask you for.  3.  Provide them with access to any relevant people.  4. Give them feedback: preferably constructive feedback that they can use to give you what you want.  To learn about the good and bad experiences with web designers that inspired me to write this post, read on… The Whole Kit And Kaboodle One of the ways I get business as a writer is through working with web designers who ask me to help their clients with the words for their new websites.  Recently I’ve had such widely conflicting experiences of working with two web designers, that it’s been a great reminder of what I need in order to provide my clients with the words that they want.   These four steps aren’t revolutionary: in fact you may be surprised by how obvious they are.  But they certainly appeared alien to one of the web designers, and as a result it was a frustrating experience and their client apparently wasn’t happy with what I produced.  The other design company just naturally work in such a way that all the steps are met, and as a result I love working with them, and the client is delighted with what I’m creating.  These four steps make a difference!  So let’s take the time I could spend chasing...