How Dreams Can Fire Up Your Business

In A Nutshell How you think of dreams can negatively impact your business.  If you see a dream as being an unattainable fantasy, it can make it difficult for you to move forward.  However if you see a dream as an achievable vision of where you want to be at a point in the future, it can motivate you to do what’s necessary to get there.  And if you build your business into your dreams it can really put the rocket up it!  Especially if you can work out what your customers dreams are and find a way to make those dreams come true.  I think the best thing to do with a dream is to put it in a bubble and float it in front of you, at a point that represents the point in time you reckon you can have it by.  Then stretch forward, grab the edge of that bubble and stretch it back so that it encompasses you now.  Now you’re living your dream. 😉 The Whole Kit And Kaboodle So yesterday I had an amazing conversation about dreams.  Now until recently, I didn’t really use the word ‘dream’ in relation to my life.  I used words like ‘vision’ or ‘plan’ or ‘where I want to be’.  But now I have a dream.  And it’s not been marching on the way I thought it would.  In fact, there are parts of this dream that I’ve been positively pulling the brakes on, while putting up barricades and stopping for endless cups of tea!  What’s all that about?  Well as it turned out, the problem was the...

How To Become Brilliant At Blogging In One Simple Step!

In A Nutshell If you want to write great blog posts, status updates, reports, whatever you have to write for your business, there is only one thing you have to do: write.  Your favourite writers, bloggers, poets, don’t just sit down and write masterpieces straight off the bat: they write a lot of words, then pick out the sentences, phrases, concepts that work, and start again with those.  They draft, revise and edit before they’re happy with what they’ve written.  But they have to write a load of guff to get to the good stuff.  Which is why, if you want to be good at getting your message across, you need to write.  Regularly.  There’s a challenge to help get you writing at the bottom of this post: hope to see you there!  🙂 The Whole Kit And Kaboodle So a couple of days ago I went to my first Bikram yoga class in several weeks.  I knew pretty much straight away that I was going to pay for it, and sure enough when I woke up the next day it felt as if every muscle in my body was caught in a vice!  (People who know me well may suggest at this point that I’m prone to exaggeration, but that would be harsh…) At first I thought I was paying for going to that class.  But it soon occurred to me that I was actually paying for all the classes that I’d missed in the previous few weeks.  If I had kept going, then that class would never have had the same effect! How To Get Better At Writing ...

Why Don’t Your Customers Read What You Write?

In A Nutshell If you want your customers to read what you write, you have to write to them.  About them.  At their level.  Now I’m not suggesting that you become a condescending jerk!  I’m just saying to leave the jargon on the other side of the keyboard and talk to your customers in a language that they understand.  While linking your solution to their problem.  Otherwise, how will they know that you’re talking to them?  And when you’re writing, take that image of your peers, your competition, your college buddies, and lock it out of the room!  Unless they’re the people who buy what you sell, they have no business keeping you company while you write for the people who do.  As for those people, the people who do buy what you sell: you can flood the room with them. 🙂 The Whole Kit And Kaboodle Search your soul and ask yourself this question: what’s your single biggest reason for the writing you do for your business?  For the words on your website, your posts on Facebook, your tweets, your blog posts?  Would I be right in thinking it has something to do with wanting your customers to read them?  To read them and discover that you are someone worth listening to?  To read them and realise that what you sell is the exact solution that they’ve been searching for?!  The thing that will make their life better: the magic potion?! Loss of sales alert!  So if the biggest reason for writing is so that the people who buy your stuff read what you’ve written, why do so...