Want Success? Be An Expert!

In A Nutshell If you want to be successful in business it pays to be an expert.  Not only are people more likely to hire you, they’ll pay you more money too.  There are many things that we ‘can’ do, but focussing on one thing, sticking to one thing, is the key to business success.  Of course you’re more likely to stick at it if ‘it’ is something that you love and propels you towards helping to solve your reason for being in business in the first place: your ‘Why’. The Whole Kit And Kaboodle I think I’ll always remember the feeling of dread I used to get at school when we played rounders during gym.  It wasn’t the game itself I dreaded: I enjoyed playing.  No, it was the moment the teacher would choose two people, usually stellar athletes who you just knew would be in the rounders olympics, and say the words that struck down the athletically challenged of us with the fear of complete social exclusion: “Pick. Your. Teams”.  Because to be in with a chance of being picked in the first few minutes you had to be able to throw a ball, catch a ball, hit a ball with a bat, and run.  Fast.  If you could only do one of those things, forget it!  You would be hanging out with me in the who’s-the-least-bad-of-this-lot-then group.  Resigning yourself to the fact that you would probably end up being the default choice again.  And hoping nobody would make catching a ball a prerequisite of being friends with them too! Business is a different ball game!  Yay!...

‘No Sale’ Is Feedback: So Don’t Shoot The Messenger!

In A Nutshell When you’re making fewer sales than you expected to, that’s feedback.  Feedback that you’re not making a good enough connection with the people who want to buy what you sell.  If you want to make better connections, and sell more, you need to start with a solid foundation.  You need to really understand your customer: what makes them tick, what problem you solve for them, what else solves that problem.  You need to understand what it is about you and your business that will draw those customers to you.  And most of all you need to understand your ‘Why’: the reason you’re in business.  Because without that, your business has no heart, no soul; and who wants to do business with someone who’s going through the motions? The Whole Kit And Kaboodle What do you do when you look at your sales sheet and see that it isn’t as full as you’d like it to be?  What do you change?  The thing you sell?  The way you market it?   The people you sell it to?  Or do you just keep doing what you’re doing and hope for the best?  When you aren’t selling as much as you want to, that’s feedback.  It’s feedback that something is off.  It might be the people you’re targeting, or what you’re selling, but it’s just as likely that it’s down to a dodgy connection. Dodgy Connections Spell Danger For Your Business When you think about a dodgy connection, what’s the first thing that springs to mind?  A plug with a loose wire?  Trying to charge your phone with another...

My Top Five Cures For Writer’s Block!

In A Nutshell We’ve all been there.  Something to write about, be it a report for a client, or a blog post, and nothing but endless blankness on our bit of paper or computer screen.  So what can you do, when you can’t translate what’s in your head onto the page.  My top five cures are: to go for a walk or do something else physical that lifts your spirits; write about something completely unrelated by way of a writing exercise (I’ve given you one below); write down the key points you want to make, and then write down the key points about them; change your location; spoil the blank page.  If that all fails, and it’s an option for you, go and do something more useful and come back to it the next day. The Whole Kit And Kaboodle It’s one of the worst things that can happen, isn’t it?  You’re on a deadline to present a report to your client, or you have an hour to write this week’s blog post, or you need a short, snappy description for something you’re sharing on Twitter or Facebook or LinkedIn.  You switch on your computer, or open your pad of paper.  Position your fingers above the keyboard or your pen above the page.  And, nothing.  Nada. Rien.  It doesn’t matter how many languages you can say it in, you just don’t know what to write.  The problem is that the more anxious you get about the fact that nothing’s emerging from your head, the more likely it is to stay there.  So the next time it happens to you,...