Revealed: My Blog Writing Secrets!

In A Nutshell I’m sharing how I go about writing my blog posts in case there are some elements that help you write yours.  I start with a blank sheet of paper and draw a picture of my ideal customer in one corner and the topic in another.  Then I jot down the main message and the three key points from it.  Once I have the bones of an outline, I type it into my blog, summarise for this section, add headlines, Categories and Tags and click on Publish while taking a deep breath and sending up a small prayer that someone will like it! The Whole Kit And Kaboodle The other day I was asked again how I go about writing my blog posts.  So I thought I would share my secret here, in black and white.    I’m afraid my secret isn’t very glamorous.  Or cool.  Or exciting.  My secret consists of a system; plain and simple.  And while I’m not suggesting for a second that it’s a universal system for everyone to adopt (!), there may be an element or two that you find helpful when you’re writing your own blog posts. First Things First I start out with either my A3-size whiteboard or a blank sheet of paper, turned side on so that it’s landscape instead of portrait.  Then I use a tip I learned from Dan Roam in his book: Unfolding the Napkin.  Sometimes the most difficult part of writing is knowing what to write first, which can result in an inordinate amount of time staring at a blank sheet of paper!  So the...

Remarkability: Why You Need It And How To Get Some

In A Nutshell Seth Godin defines remarkability as something that people will remark upon. These days, if you want to be successful, there’s no room for being average: you have to stand out somehow, or get lost in the crowd. Some suggestions on how to add remarkability to your business: figure out what you and your business are really good at and work at highlighting that throughout your marketing;  look at how you can deliver your product or service in a different way to the industry standard;  look at what you can add to your product or service to make it even more valuable; decide what your customers would least expect (and want) from you, and surprise them!  Or make a kick-ass video that conveys your message and touches your ideal customer with a shared value: my go-to videographers are Seth Gardner and John Duncan (links at the end of this post). The Whole Kit And Kaboodle This blog is a tale of two Seths: Seth Godin and Seth Gardner.  Seth Godin introduced me to the concept of remarkability in business and Seth Gardner showed me what is remarkable about my business during his performance (it was too awesome to be termed a mere presentation!) during a training course. Why you need to be remarkable  Seth Godin is possibly the biggest advocate of remarkability for business success.  His books generally have this principle at their core and his daily blog champions the cause.  He tells us that there is no place for average now in business.  That if you want to be successful in business you have to do...

How To Inspire Trust In People Who Don’t Know You

In A Nutshell The internet has made it a lot easier to set up a business, which is great.  The problem is, that because it’s so easy, it’s now harder to know who you can trust.  You know that you’re trustworthy, but how do you demonstrate that to other people?  After all, anyone can say they’re trustworthy!  The first thing to do is be yourself: even online, people can spot a faker a mile away.  Secondly, give visitors to your site something of value so that they can see what to expect if they buy what you sell.  And thirdly, use customer testimonials on your website and on all your Social Networks. The Whole Kit And Kaboodle The internet has opened up the world to business and made it easier than ever before to find a market for your talents and passions. However it’s also made it harder for people to know whether you can be trusted to deliver what they’ve paid for.  Prior to the internet (that time did exist!!) it was easy for the people who bought from you to trust you, because invariably they, or someone they knew, had met you.  In the flesh.  But if you’re selling on the internet, all people have to go on, is what they see about you online.  So what are the best ways to use this amazing platform to demonstrate that you are who you say you are, and that you can be trusted?  After all, anyone can say that they’re trustworthy! Be Authentic One of the most important things you can do online is be authentic; both to yourself and...

Three Simple Steps To Selling More Stuff

In A Nutshell Three things you can do to make sure you sell more stuff are to be consistent in your tone and approach; share what you write with as many people as possible; do more to make your content stand out.  If you’re inconsistent in your tone and/or approach, people won’t know whether you’re the person they want to buy from.   If you don’t take every advantage to share what you’ve written, you’re limiting the number of people who know that you sell what they want to buy.  If you don’t make what you write stand out, people won’t notice you in among the thousands of people writing about what you’re writing about.  So to sell more stuff: Decide on your tone and approach and pin it up where you write your online material. Sign up to a service like Twitterfeed to automatically share your blog posts.  And research alternative places to share your content. Figure out who you want to appeal to and what you want to be known for.  And then demonstrate that. Relentlessly. The Whole Kit And Kaboodle They say that the pen is mightier than the sword.  Which, when it comes to selling your stuff, is just as well really!  Otherwise you’d probably be locked up before got to do much business! Now you’ll know if you’ve ever signed up for a service or bought a product online, how important the content that that business shared was for gaining your trust.  For leading you to trust them enough to give them your hard earned cash.  Whether it was reader reviews on Amazon or...