Social Media ROI: Are You Getting Your Share

In A Nutshell In order to know whether you’re getting a good ROI on your Social Media activity, you first of all need to know what return you’re looking for.  And second of all, you have to make an investment.  If the return you’re looking for is to grow your customer base, a good way to do that is to create and share great content.  If your content is remarkable and valuable to your ideal customer, they will be more likely to be attracted to your site, engage with you there and share your content with their friends. If you’re frustrated with the return you’re getting on your social media activity and want some help figuring out what’s not working and how to fix it, check out my new virtual consultancy service: it’s consultancy without the hefty price tag! The Whole Kit And Kaboodle Something I hear about a lot is how some people aren’t getting a good Return On Investment (ROI) from their Social Media activity.  But often, when I ask what return they were looking for, or what investment they’ve made, I’m met with blank looks.  Because you need two things in order to know whether you’re getting a good return on your investment.  You need to understand what ‘a good return’ looks like; and you need to make an investment! 🙂 What You Need In Order To Get A Good Return  A good return can’t be mythical: it has to be something that you can measure.  Social Media objectives are like any other objectives: you need to know what you want before you can know whether...

Shy or Loud: It’s All The Same To Social Media!

In A Nutshell Social Media is a great leveller.  In the real world, a shy person may feel too nervous to step up and present their product, service or point of view to the world.  Or it may be painful and take a lot of preparation to do so.  With Social Media you don’t see the crowds.  You don’t have to look into a sea of faces.  There’s no wondering what lies behind all those blank expressions.   Social Media gives everyone a platform on which to share their message without fear.  Which is pretty awesome! The Whole Kit And Kaboodle Last week I attended a networking event in Aberdeen, where the guest speaker had been forced to pull out at such short notice that the event had practically started.  One of the members, on arriving to this news, immediately volunteered to fill the slot and proceeded to give us a fascinating insight into a photography project he’d undertaken of 19th Century medical anatomical models. I know what you’re thinking.  What can this possible, terribly tenuous link to Social Media be?  Well, I was really impressed that John had volunteered to fill the slot without any hesitation at literally a moment’s notice.  It got me thinking about how many of us would put ourselves in that kind of position so willingly.   I’m quite a confident, chatty person and I can’t honestly say that I’d have stepped into the breach, even if I’d been asked.  And I know some people who would never volunteer to do a talk about any aspect of their business, even with preparation.  Even though...

Top Twitter Timesaver

In A Nutshell One of the best ways of making sure that you use your time on Twitter efficiently, is to use the inbuilt Lists tool.  It helps you make the most of  your time on Twitter, even if you only have time to use it in short bursts.  It also means that you never miss the opportunity to reply to, or retweet a tweet from that all important client or prospect! The Whole Kit And Kaboodle When people ask me how they can keep on top of Twitter, I always suggest that they use the Lists feature.  It’s great for when you only have short bursts of time to spend on Twitter, because it means you can easily prioritise the tweets you want to read and you never miss tweets from important people.  Using Lists means that you can allocate small amounts of time for Twitter and then work through your lists in order of priority, replying and retweeting as appropriate.  Once that time is up, you’ll know that you can easily pick up where you left off later on. It’s easy to set up Lists: just go to Twitter and click on the cog wheel at the top right of the screen.  Click on ‘lists’ and it takes you to your profile.  Underneath your Profile, you’ll see a box that says ‘Create a List’; click on it and follow the instructions to create a list.  Repeat for however many lists you want to create.  You can make a list public or private: if it’s private then your followers can see the name of it but not who’s...