Five LinkedIn Mistakes That Are Costing You Business

In A Nutshell LinkedIn is more than an online CV and can be key in winning you business.  To make it really effective you should upload a photograph; write your profile from your ideal customer’s perspective; update your status on a regular basis; add your skills in the Skills section; and actively participate in some relevant Groups. The Whole Kit and Kaboodle This week I’ve been helping a client with her LinkedIn Profile.  Which meant I had to face up to the fact that my own profile is far from perfect!  It’s had a lot of views lately and I’m embarrassed to admit it probably isn’t a hugely accurate reflection of my business right now.  It got me thinking about how easy it is to neglect a few key areas on LinkedIn that can cost you huge amounts of business!  So here are five mistakes you should avoid and how to avoid them. Being Shy Your LinkedIn Profile is no place to be shy.  Nobody wants to do business with a grey silhouette, so if you want people to engage with you, upload a photograph.  Also bear in mind that prior to a networking event, lots of people check out the attendee’s LinkedIn profiles; if they can see what you look like, they’ll feel a lot happier about approaching you. Your Profile Is All About You Yes, I know it’s your profile, but believe me, your potential clients aren’t really that interested in you: they care about how you solve their problems.  So instead of writing a deadly dull list of your achievements and qualifications to date, write about...

Three Simple Ways to Appeal to Your Ideal Customer

In a Nutshell There are many ways to appeal to your ideal customer.  Three of my favourites are to give them what they want; give them more ways to relate to you; and make it easy for them to use your services or buy your product. The Whole Kit and Kaboodle The key to any successful business is to have customers.  Whether you call them customers, clients, members, a tribe, coachees, trainees, buyers or subscribers; if your business is going to survive, never mind be successful,  you need people to buy what you sell.  So let’s, for the purposes of this blog post, assume that you know who your prospective customers are and where to find them.  When you get there, how are you going to make sure they choose to buy from you?  Well, here are three of my favourite ways to make sure you have sales appeal! Give them what they want Now you might be thinking that this is stating the obvious.  And to an extent it is; as long as you understand what it is your customers want.  Because it’s not about your product or service, so much as it’s about the problems your products or services solve.  I watched Seth Godin give a TED Talk the other day and he said that people don’t want e-mail: they want me-mail.  And it’s true.  When we look to buy something, it’s to solve an issue we have; so we’re looking for a solution.  We don’t buy a book, we buy an escape or knowledge or understanding.  So when you’re looking to appeal to your customers, start...

How To Bag A Business Buddy Without Shelling Out Big Bucks

In a Nutshell There are three great ways to find a buddy for your business without having to spend big bucks on a non-executive director.  You could find a ready-made online group of like-minded people.  Or build a network of trusted advisors and arrange to meet and help each other with your business.  Or find a mentor: either someone you know and admire or arranged through a scheme run by someone like your local Chamber of Commerce. The Whole Kit and Kaboodle Earlier this week I read an interesting article on the Guardian blog.  It was about how beneficial non-executive directors can be for small businesses, especially when ‘the resources and skills of the people in the business have reached their peak’.  Now, it makes sense to me that a business with not many people may (but not definitely) need to shore up their skills and experience before a business with a lot of people.  But it got me thinking about even smaller businesses.  The ones (like mine) that are too small even to afford a ‘cost-effective, non-executive director’.  What can we do when our natural skills and resources and experience are less than a match for the challenges we face?  Or don’t help us make the most of our business?  Well, here are my tried and tested solutions. Find a Ready-Made Online Group of Like-Minded People So where might you find one of these groups?  LinkedIn has a myriad of different groups and while some are more active or supportive than others, if you look hard enough you should be able to find a couple that can help...

How Can I Help You?

In a Nutshell So that I can help you grow your business, please tell me what knowledge or skill would make the biggest difference to your business in 2013?  If my near-twenty years of business experience can’t bring you the answer, then I’ll interview an expert who can.  Let me know your burning issues by commenting below, contacting me through LinkedIn, posting on my Facebook Page, or tweeting me on @samdounis. The Whole Kit and Kaboodle As we start the new year, I want to get off on the right foot.  You see, my aim for The Write Angles is to help you grow your business and the objective of this blog is to share stuff that helps you do that.  So it’s important that what I’m sharing is useful to you.  That I’m bringing you solutions to the issues that are most important to you and your business.  So with that in mind, this post is dedicated to asking you what you most want help with. What knowledge or skill would make the biggest difference to your business in 2013?   And please don’t feel that you have to restrict yourself to Social Media type topics.  With nearly twenty years experience in helping businesses succeed, I have a broad range of expertise.  And if what you need is outwith my experience or expertise (or if my knowledge isn’t bang up to date) then I’ll interview an expert in that field and get the answers you’re looking for.  I’ll be writing posts and posting interviews that address your questions over the next few months so make sure you don’t miss...