How to Succeed Without New Year’s Resolutions

In a nutshell For me New Year’s Resolutions aren’t worth the paper they’re written on.  The motivation’s all wrong and it’s not a natural state to be depriving yourself in the middle of winter.  Instead I prefer to look back at the year that’s ending and take stock.  Then I set my vision for the next year, making it vivid and real.  And finally I set the high level objectives that will help me achieve that vision. The whole kit and kaboodle It’s that time of year again.  The time of year when we’re supposed to look at our failings and resolve to do better in the year that’s almost upon us.  So we resolve to eat less, drink less, stop smoking, exercise more, be more organised: basically make some fairly drastic changes. I have two issues with New Year’s Resolutions. Firstly, winter’s not the natural time of year to be depriving yourself or making drastic changes.  Look around you: nature is hibernating, getting all the resources ready to start it’s year in the spring.  Secondly, the motivation is all off.  When the motivation to do something is a point in time, then it makes sense that the further away from that point of time you get, the weaker the motivation.  No wonder people get to February and give up.  And then they feel worse about themselves: and who wants to choose that?! So here are my three steps to starting the New Year off with a bang that lasts all the way through until next Christmas! Take Stock   The first thing I do after Christmas is take...

Three Quick Ways To Write Better Posts

In A Nutshell This week I’m sharing three quick ways that will help you write better posts, status updates, tweets.  The first is to Keep It Simple: using jargon and making things more complex than they need to be is confusing and a big turn off.  If you want people to come back to your Page, Profile, Blog then make sure they can understand what you’re saying.  Secondly, take yourself out of your normal routine to get added inspiration: this is useful for writing, strategising and coming up with topics.  And thirdly, vary the format of your posts to make it more interesting: so alternate articles with commenting on a news item, a list of top-tips, an interview, a book review, a video or something funny. The Whole Kit And Kaboodle I don’t know anyone, including myself, who doesn’t prevaricate, even a little bit, before they post their message on a blog or Social Network.  So I thought I’d share some of the ways you can be sure that you’re writing a tip-top post that doesn’t require quite so much hesitation!  Now I know that I often write about blogging, but all of these are applicable to any kind of Social Networking. KISS First up is that old favourite: Keep It Super Simple.  A lovely lady I used to work with, whether she was designing or delivering training workshops, swore by Keeping It Simple and it always worked.  Using jargon and making things more complicated than they need to be, is very exclusive.  And my experience tells me that most people would rather be included than excluded. And is...

How to Blog Without Writing A Word

In A Nutshell Some people hate writing but want the benefit of having a blog.  There are several alternative ways you can produce good ‘blog’ content, without writing a word!  These include video blogs, animated video and an audio podcast series. The Whole Kit And Kaboodle What do you do if you want the benefit of a blog but really hate writing?  Maybe you associate writing with being forced to write essays at school?  Or when you start to write, you churn out robotic, management-speak, gobbledygook?  Or maybe your hands can’t keep up with your brain?  Whatever the reason, having something to say and not being able to say it, can be frustrating at the best of times.  And when you know that posting great content helps you find and keep customers (which can only mean great things for your business), frustrating is an understatement!  So should you just write what you can, post it up and hope for the best?  Knowing that it’s not your best?  Can I give you a solution to this dilemma?  Well, how about I give you three?!  Read on to discover my three solutions for blogging without writing! Solution One: Use Video The first alternative is to use video, so you have a vlog instead of a blog.  This could be used as a straightforward substitution for a written blog post.  Or it might be a video of you interviewing someone; or being interviewed; or visiting somewhere that your customers would be interested in.  Because technology is so amazing these days, there are very few limits as to what you could use for...

Oscar Wilde’s Mantra For Social Networking

In A Nutshell: People read your blog because they’re interested in what you have to say, what you sell and whether you’re the kind of person they want to do business with.  They want to find out whether they should choose to give their money to you.  The best way to attract the right clients; clients who’ll be loyal, great to work with and who’ll advocate your services, is to talk online as you would in real life.  As Oscar Wilde would say: ‘Be Yourself: Everyone Else Is Taken’. The Whole Kit And Kaboodle: Sometimes I read a blog post and wonder if there’s a real human behind it.  Do you know what I mean?  It’s like someone’s taken what a real person would say and fed it into a ‘Management Speak Machine’!  And now my friend tells me that she knows of people who are so scared to be themselves in their blog, that they’re saying what they think people want them to say, in a way that they think other people want them to say it.  So it seems like a good time for a post on blogging as yourself!  Because as Oscar Wilde would say (and, in fact, does, several times, in this post!) ‘Be Yourself: Everyone Else Is Taken’! Why people read your blog So let’s start by looking at why people read your blog.  People read blogs because they’re interested in what the people who write them have to say.  If someone is reading your blog then there’s also a high chance that they’re interested in the product or service you provide.  And if...