What’s In A Name?

A Blog.  To Blog. Blogger. Blogged.  Blog.  It’s a funny word.  It’s not a sensible, business-kind of a word.  It sounds a bit casual.  It doesn’t sound like the kind of professional word that a professional kind of a business should be using.  Not if it wants to make the right impression.  Right? The people who coined the word ‘blog’ didn’t do it with a purpose in mind.  They weren’t thinking about whether it would sound professional or business like.  They just liked the idea of sharing information. Personally, I’m not that bothered about how it sounds.  I like that businesses blog because I like to find out what makes them tick and whether it’s the same kind of things that make me tick.  I want to discover if they’re like me because then I’ll feel a connection to them – or not – and that helps me decide if I want to take our relationship further.  Or whether to click to the next site.  Which means that I save us both some time.  And if you’re thinking that it’s better not to blog in case I click away from your site as a result, if there’s no way to determine whether I should engage with you, I’m going to click away anyway! A blog can help ensure that the prospects you attract to your business are really interested in doing business with you, which makes them much more likely to become customers. And if you really can’t bring yourself to use the word ‘blog’ then call it something else: it’s the content that counts, not what you call...