Content Wins!

The internet has helped small businesses by turning traditional marketing concepts on their head. Before the internet, marketing was a lot about businesses broadcasting a message; now it’s generally accepted that one of the most effective ways to win business comes from publishing great content. Which is great news for small businesses as it can be relatively cheap to conceive and publish material on your website, through social media or by email. And the more interesting and useful the information you send towards your potential and existing customers, the more likely they are to choose you! Hooray! Read how some businesses are using content as an effective marketing tool by clicking on the link below. http://www.btobonline.com/article/20120213/STRATEGY08/302139967/content-marketing-becoming-vital What kind of content do you publish?  How has that worked out for your business?  I’d love to find out so please use the comments function...

Lipstick or Hope?

If you want to connect with your existing customers and attract some new ones, it’s crucial that you understand what it is that you’re selling. Perhaps you’re now thinking that I’m a crazy woman and your mouse is poised over the “Back” button. After all, of course you know what you’re selling; you make it or design it or write it or provide it. But that “it” is what your product or service means to you, not necessarily to your customer. Charles Revson, founder of the Revlon Cosmetics knew what he was selling: “In the factory we make cosmetics; in the store we sell hope.” When we make a product or deliver a service we tend to think in terms of what that product or service literally is. But your customers don’t care what your product or service literally is. You might tell the world that you sell accounting software when what your potential customers want a good night’s sleep, free from the worry of not knowing what their financial position is. If you talk to your customer, in their terms about solving their problems then you make more connections and more people will want to find out more about you. There are myriad businesses providing what you provide; how will you provide them with what they’re looking for? How will you provide them with hope instead of lipstick? How do you communicate what you do to existing and potential customers? I’d love to hear so please use the comments...