A Mini Adventure

I’m really impressed with the latest Mini customer engagement campaign. Through their Facebook page they’ve been running a competition to take fans on world wide adventures in a Mini. The videos they produce of these adventures are fun, fast-paced and show unusual parts of the countries they visit. The focus is on the culture of where they are, not the car. But while the words “buy a Mini” don’t feature once, anywhere, the ethos of the car is everywhere in the tone, approach, different cultures and adventures themselves. I so want one of those cool cars! Have a look and see how it could influence your customer engagement: click here to check it...